25+ Useful Ecommerce Statistics, Facts, And Trends For 2023

Ecommerce statistics and facts are a great way to make strategies and measures to grow your business.

The type of platform you are using for your eCommerce site, how your customer interacts with your site, and how customers find your store holds a lot of value. It is crucial for eCommerce site owners to assess their business with the help of these Ecommerce statistics and facts.

We have made an endless amount of research and effort to curate these high-quality statistics and facts about eCommerce.

Customer Behavior Statistics and Facts

1. Men spend 68% more per transaction than women

Men spend more on eCommerce sites than women. According to Transaction, Men spend 68% more per transaction than women. Men spend more due to their bulk purchases as well as buying electronics. Another reason men spends more than women is because men purchase luxury products compared to women, who usually spend on food and make-up.

Source: Transaction Agency

2. Online shopping is globally widespread now. 93.5% of people have experienced some online shopping

Social media marketing and email marketing are both very crucial platforms to gain leads and buy customers. Social media marketing allows users to make buying decisions, and email marketing is essential to promote new offers, products and services. The market is enormous for both platforms because 93.5% of people have made some kind of online purchase to this date.

Source: OptinMonster

3. 30% of people come back to the same eCommerce site that they have already purchased from previously

Having a positive shopping experience and, most importantly, getting the exact product the customer has expected is the reason why 30% of customer comes back to the same eCommerce store. This is email marketing directed to people who have already made a purchase is so important.

Source: WPForms

4. 59% of millennial says they have visited Amazon before any other eCommerce site

We all know that Amazon is the biggest eCommerce site in the world. Reason being its convenience and availability. Amazon Prime shipping is the best way to enhance the convenience of using their platforms. According to inviqa, 59% of millennials start their online shopping journey on Amazon.

Source: Inviqa

5. 30% of customers post their reviews and feedback online

The internet penetration at the Global level is increasing immensely. As a result, many people are active online and posting their opinions about products they have personally used. According to Asset, around 30% of customers leaves reviews and feedback on the eCommerce site where they have to purchase the product.

Source: Assets

6. By 2040, 95% of all purchases will be made online

The online market is a very profitable and growing industry. Online shopping is already a norm in so many countries that there is no doubt the number of online buyers will increase. According to Nasdag, by 2040, 95% of purchases will be made via eCommerce sites.

Source: Nasdaq

7. 53% of credit card transactions are used globally for online payments

There are multiple ways of transaction for online purchases. 53% of transactions are made with credit cards globally. In addition, 43% of online transaction digital payment systems.

Source: Kinsta

8. Offline holiday shopping holds 76% of Gen Z customers

76% of Gen Z looks for gifts and items online than physically visiting the stores actually to purchase them. Usually, customers buy products for their loved ones when the holiday comes. They use Ecommerce sites to take a brief check about the product, and most of them will prefer to visit the physical stores to purchase it.

Source: Criteo

9. 54% of consumers prefer the Paypal payment method

In a study made by Ipsos, 54% out of 10500 participants are willing to buy products when they can pay via PayPal. PayPal has given a sense of security to its users. As a result, 54% of consumers are willing to buy a product if the site or store accepts PayPal.

Source: TotalRetail

Abandoned Carts Statistics and Facts

10. Additional cost added when checking out makes 69% of the customers abandon their carts

Shoppers want to pay the exact amount of the product and expects no additional costs like shipping fee, tax, and other additional costs. If a customer sees an incredible deal, he will purchase it, but the hidden costs of the product have left around 69% of customers abandoning their carts.

Source: Baymard Institute

11. 54% of shoppers go back to their unattended carts when the price drops

The additional costs might have made you abandon your carts, and you must’ve stopped thinking about making a purchase. However, 54% of customers are likely to purchase the products from their carts when the prices of those products drop.

Source: nChannel

12. 23% of people do not take further steps to make a purchase if they have to create an account

You might have come across products that you want to purchase, and the next thing you know, the site prompts you to create an account. Creating a new account seems like a daunting task, and many people stop the purchasing process right there. According to nChannel, around 23% of people do not take further steps when creating an account to purchase products. Various eCommerce sites have created a “Check out as guest” option for people to browse through their products.

Source: nChannel

The User Experience of eCommerce Statistics and Facts

13. Poor customer experience leads to losing paying customers

In a survey. 80% of respondents stopped buying the products and services of companies that had poor customer experience. Many factors can lead to never purchasing by customers. For instance, the late response of customer support can be a big turn-off for many.

Source: HubSpot

14. Multi-steps forms in WordPress make 300 more conversions

The multi-step lead form makes lots of remarkable conversions. According to Venture Harbour, there are multiple multiform lead tricks in WordPress. These tricks include low friction questions, conditional logic to personalize questions, and many more. The elimination of doing daunting tasks like registrations and filling other long forms leads to 300 more direct conversions.

Source: Venture Harbour

15. Around 85% of customers want a great shopping experience for purchasing a product

The customer wants an enhanced shopping experience when looking for a product. As a result, two out of three shoppers left frustrated when they were not satisfied with the information provided by the shop. Shoppers want retailers that understand their needs and offer a fantastic shopping experience. 85% of customers are more likely to shop in places where the shop offers personalized coupons and exclusive offers to enhance the shopping experience.

Source: ThinkWithGoogle

16. 57% of customers will not wait for the site to load if it takes more than 3 seconds

Everyone wants a quick responsive website that can fulfil customer needs in no time. The revolution of eCommerce sites has paved its way to deliver to its customer as fast as possible. Therefore, if a site takes more than 3 seconds to load, 57% of customers are likely to click off to another website. It also has a negative impact on your conversion rate and brand value.

Source: Dexecure

17. Video content increases organic traffic by 157%

An eCommerce site with video content tends to perform better than those with only text-based content. The videos inside an eCommerce site are more interesting and provide captivating information to customers. As a result, video content increased organic traffic by 157%.

Source: WordStream

18. 80% of video marketers claim that video content results in more sales

Video tutorials are usually helpful for learning about a specific product. Knowing about a product can enhance the shopping experience a lot. For instance, when an expert physically holds and assesses a product, a customer can also evaluate the product by watching the video.

Source: OptinMonster

19. 96% of consumers make buying decisions from video content

Customers are highly unlikely to buy something which they have never seen. While still images impact buying decisions, video content has even more impact when it comes to purchasing decisions. People want to know what they are getting into before spending money on it. Therefore, 90% of consumers find video content encourages them to make purchases.

Source: JLB Media

20. Video content about products are preferred by shoppers 4 times more than shoppers who prefer reading about products

Reading about a product is not that interesting and entertaining compared to a video about the same product. Customers are more focused and can capture the product’s information provided in the video. As a result, there are 4 times more shoppers who prefer watching video content than those who prefer reading.

Source: Animoto

Social Media Ecommerce Statistics and Facts

21. The online presence of a store has 32% more sales

Many people trust online business over a business that does not have an online presence. Social media is a great place for stores to connect with their customers. In addition, the store can get feedback as well as announce upcoming products. If a customer can contact a store via social media, then there is a chance that the store will get 32% more sales.

Source: BigCommerce

22. In the United States, 22.3% of people use Facebook to purchase in 2021

Facebook has a massive community for eCommerce forums. Mark Zuckerberg’s platform has the most internet users who make purchases among all the social media platforms. In 2021, around 22.3% of users will be using Facebook to purchase products. Facebook marketplace is booming, and it is becoming more relevant in the eCommerce industry.

Source: Statistica

23. Visual content has 40 times the chance of getting shared on social media

Visual content is much more appealing and easy to understand. It is very likely that content in a visual form will be more pleasing. As a result, more and more people will likely take their time understanding it instead of text-based content. People will share visual content 40 times more on social media, and they can easily recommend the product to their friends and family if it has a social media presence.

Source: Buffer

24. Facebook has 7 times more influence on buying decisions than other social media platforms combined

The consumer who interacts with brands on social media highly influences their purchasing decisions. Out of all the major social platforms out there, Facebook has the most influence, with 7 times more impact on customers than other social media platforms combined.


25. On average, eCommerce store posts 4.55 times in a week on Facebook.

Although Facebook is a heavily saturated eCommerce site, the social media page owner of Ecommerce stores posts only 4.55 times a week. That is 0.65 posts in one day, and they do not even post 1 social media content in a single day.

Source: BigCommerce


The online market is an ever-growing industry, and these statistics and facts are exactly portraying it. The buying and selling aspects of online shopping can be seen with these eCommerce statistics. They are certainly a gem of information for marketers who wants to grow their eCommerce business.

As one of the facts shows, by 2040, 95% of all purchases will be online. This is the perfect time to start your E-commerce business journey.

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