How to Write a Blog Post That Drives Traffic and Leads

Blogging is a mesmerizing form of writings that needs some experience and skills to excel in this field.

If you are some who is starting as a blogger or someone who is looking for an in-depth article about How to write a blog post then you might need to stick around in this one.

In this article, we will tell you everything you need to know about how to write a blog post so that you can help your business grow exponentially and open doors for a lot more opportunities.

What is a Blog Post?

A blog post is a form of digital writing that could be educational, informational, and query. Any topic with a specific objective written in the form of an article, news piece, or guide can be known as a blog post.

A blog post is published in the blog section of websites. Many websites contain only blogs and even high authority domains are supportive advocates for blogs.

Blog post helps your business spread awareness by posting insights, analysis, stories and announcements in the form of blogs.

What Makes a Good Blog Post?

Writing a blog can be a daunting task especially when you are out of words to form a well-versed sentence. Sometimes it is very hard to keep our mind in the right place so that we can get into that flow state.

Bloggers can indeed struggle with making a blog post let alone making a good blog post.

Many high-level writers and bloggers follow some type of strategy which makes their writing prolific, influential, and engaging. So if you want to become prolific and influential then you should follow these elements that can take your blogging to next level.

Attention-grabbing headline

Figuring out the headline is crucial and you need to make sure that it reads like magazine headlines or in some cases like a breaking news headline.

Fascinating lead paragraph

The first paragraph of your blog is where you need to put a lot of effort into making it fascinating and delightful. Do not spam details into your first few paragraphs. Reserve those details for later. Your initial goal is to seek the attention of your readers.

Supporting points

Make points or bullet points of your headings and write an engaging body of each point you make. Make an adequate amount of supporting points so that readers do not find it a burden to read everything.


Make your audience think about a particular idea and make them realize the takeaway of the blog. Be clear about your intentions with the help of a compelling call to action.


After completing your blog, it is very important to check and revise everything to check any mechanical errors, spelling mistakes, grammar errors, omitted words and repeated words, etc.

These elements will make your blog post astonishing if applied properly.

How to Write Great Blog Posts That Engage Readers and Drive Traffic?

Follow the steps below to write an engaging blog post that grabs the attention of your audience.

1. Know Your Audience and find a Topic

One of the most vital parts of blogging is to understand your audience’s interests and things that resonate with them.

You need to learn about your potential customer’s behavior and personas so that you can curate topics revolving around them. This is called the process of creating buyer personas and it helps bloggers to come up with multiple distinctive topic ideas.

Your topics can become highly effective if you managed to learn about your target audience.

Another rule to make a topic is to make sure that your topics are straight to the point and catch the attention of readers. You can also encourage your readers to comment about the blog and give feedback. This allows you to receive constructive criticism about how you can make your blogs more engaging.

As a blogger, you have to deliver what your readers are expecting and if you are to spark the interest and curiosity of your readers when they read your article, you are already on the verge of growing your business exponentially.

2. Do Your Research

Researching about a particular topic may seem like a daunting task but it is a necessary part of writing a blog post.

The blog post that requires facts, statistics, and claims need even more in-depth research so that blogs can contain well verse facts and claims which are correct. Many readers may not have a source to proof check a blogger’s content and can end up believing what is written in the blog.

This can detriment the image of your website if there is a negative consequence that comes up with people after reading an inaccurate blog post.

The first instance of researching process starts with planning the post. The blogger has to come with a straight-to-the-point title and headlines highlighting the title.

Bloggers determine the type of blog post they intend to produce and based on those intentions, they can deliver the post in the best way possible.

Evaluate your ideas and topics and ask yourself who is this post for and what type of audience you are targeting.

After doing all these things, write the blog post from trusted sources and if possible, mention those sources for readers to check if they are in doubt.

3. Take Notes and Create an Outline

A blog post can be off as unreadable if there is a poor choice of words, poor grammar, poor formatting, and most importantly poor flow.

If the post contains paragraphs filled with sentences talking about a certain thing and then jumping to another topic without a proper transition, then it can be considered as poor flow.

Poor flow can make readers disinterested since they are confused when the sentences do not align with their understanding. It is the same with poor formatting and grammar etc.

A great solution to eliminate such issues is by taking notes and creating an Outline. Make outlines with proper details focusing on a specific headline rather than mixing everything in one outline.

If you are a beginner who is new to blogging then you can simply consider downloading free blog post templates online which will give you a brief idea about using outlines in your blog posts.

4. Write an Introduction

The main purpose of an introduction in blogging is to grab the attention of readers in the first few sentences. Once you grab the attention of the reader there is a very high chance that the reader will stick to the blog post.

If the reader’s attention fails to grab the introduction of your blog then he will immediately click off without even reading the other parts of the blog post. So writing an introduction is a vital part of making a great blog post.

You can make an eye-catching introduction in multiple ways, such as telling a joke at the beginning which is within the context of your topic. You can also share interesting facts and statistics about what you are going to write.

Be empathetic and know where your readers are coming from and make your readers realize how the blog you are writing can help them or address their problems.

Give your readers various pointers about how it can improve their situations and overcome a problem. There is no need to over-dramatize everything since some readers can find it way too over the top and very commercialize way of writing.

Be authentic about your writings and for the most part, that’s what sells the brand.

5. Write Your Post

This part is where you give the main information about the topic you are writing for. In every part of your blog, you have to write your content while following the guidelines that you have made with your notes and outlines.

Expand your outlines in your own words and provide information that sounds appropriate and falls under the heading or sub heading’s context.

If you lack comprehensive knowledge about a particular outline or a topic in general, you can conduct thorough research backed with facts, data, and statistics.

Try to use resources that have accurate statistics and compelling data so that you avoid facing any false information issues. Find trusted websites and high authority domains for your sources as much as possible.

You can use recommended tools like Power Thesaurus, Cliché Finder, and ZenPen to increase your blog writing experience and eliminate all sorts of distractions.

6. Add a Conclusion

Every writing format includes some form of conclusion whether it is copywriting, content writing, article writing, or Blog posts.

Adding a conclusion gives the whole content a smooth ending transition that does not like an instant end of a blog post.

The reader should be able to seamlessly read the blog post and when the reader concludes, he should get a feeling of fulfillment. Now a feeling of incompleteness like he did not gather the whole knowledge.

Making a clear and engaging conclusion also takes some effort. While it might be the easiest part of writing a blog, you need to revise the whole article in a limited word count and at the same time easily understandable.

You also need to give your opinions which should be neutral in most cases. However, adding an opinion is reserved for a certain type of blog post only.

7. Use Images and Videos

Many bloggers especially beginners tend to underestimate this factor when writing a blog post.

Using images and videos can improve the reach of your blog post significantly. Many readers prefer images and videos that allow readers to understand the context of the blog post or a specific part of the blog post. If you have an image or a video that reflects what you are writing in a blog post, it gives the reader a more understanding perspective which also leads to the reader’s engagement with the blog post.

While using images and videos are important, you need to restrict the overuse of images and videos for a single blog post. Have an appropriate amount of images and videos that support your blog and you are good to go.

Avoid using copyrighted images and videos, there are many free images available on various platforms including google images in some cases.

8. Optimize for SEO

After writing your blog the next thing you need to do is to optimize your blog post for on page SEO.

You do not have to incorporate keywords mindlessly so that your blog can become SEO-friendly. People may have used to do that but times have changed and adding keywords for the sake of SEO does not work anymore.

While adding keywords is still important, there are other aspects of your blogs that can improve your overall SEO performance.

For instance, you can make your URL shorter with appropriate keywords. You can use hyphens after every word so readers can still read the URL without any struggle.

Apart from URLs, you also need to focus on your Meta Description, Page Title, Headers, Mobile optimization, and Anchor Text.


Blogging can help you build your brand name and brand awareness in so many ways. It is a crucial part of digital marketing in this digital era. It allows your business to generate leads and grow organic traffic through search engines.

Follow the steps above to make your blog post interesting and informational in the most optimal way for your readers.

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My name is Ali Mohammad, I’m a full-time blogger and affiliate marketer. I’m sharing every lesson I’ve learned about how to start a blog and make money blogging. My mission is to teach the next generation of online entrepreneurs how to scale their influence at startup speed. Click here to learn more about ai writing software!

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