Best SEO Tools for Beginners & Experts

Are you looking for the best SEO tools to improve your website SEO? Are you confused about which SEO tools to go for?

We have curated the Best SEO tools which you can use to optimize your SEO. These Tools provides sets of useful features and you can certainly find the exact SEO tool you are looking for.

There is high competition for websites to rank whether it is a common niche or a unique niche. The website owner has to nit-pick on every element of their business website to have an upper edge over their competitors.

What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO is a process of optimizing websites in a way that it gets visible to the most possible people on the internet. SEO can be done on all search engines including Google and Bing. The higher your website shows up when making a query the more optimized your website is on the internet.

There are various aspects or methods to optimize your website SEO. SEO tools are a great way to improve your site performance and that is exactly what we will talk about in this article.

Why Use SEO Tools?

SEO tools are very effective for optimizing your website and business SEO tools serve the purpose of delivering the best possible experience to potential readers. The most straightforward reason to use SEO tools is to make your website rank higher in organic searches.

If you are not fully convinced that SEO tools are useful then let me tell you more about them.

SEO tools let you ethically spy on your competitors. It is completely a healthy practice that does not harm any other enterprise.

At times, it can get too good to be true that you can track the backlinks profile and keywords of your competitors with the help of SEO tools.

You can see where your competitor’s backlinks are coming from so that you can analyze those websites for your benefit.

Keywords are a vital part of improving SEO and SEO tools are the best way to get comprehensive keywords research.

You can track everything about how your website is performing on the internet and work on it in real-time. It saves a lot of time and money as compared to hiring someone for SEO audits.

Want everyone to see your websites when they search for the products and services you provide? SEO tools are here to assist you with that.

The 9 Best SEO Tools That SEO Experts Actually Use

These are the best SEO tools to consider if you want to optimize the SEO of your website.

1. SEMrush

SEMrush is an effective tool that analyzes and shows insights into competitor websites. This is the best in this class because of the features it provides.

Users are always happy with SEMrush since it allows them to make powerful pages that are SEO optimized. SEMrush has sturdy metrics as well as tracking features so that its users can create SEO optimized web pages, keywords and contents.

SEMrush provides various tools that serve as a great help for your website’s SEO, backlinks, SERP, keyword research and PPC etc. Many small to medium companies use SEMrush as their first choice of the competitor analysis tool.

Organic research in SEMrush shows all the keywords used by other websites. You can use this feature to check out the top keywords which your competitors have used in their site to improve their SEO. You can also analyze the budget that your competition spent on Ads and you can optimally set your ads budget accordingly.

You can see your competitors product listing ads and real-time performance of your website and as well as others.

SEMrush has 3 plans starting with $99.95 for the Pro plan that going up to $399.95 for a Business plan. There is also an “enterprise” plan which are for specific needs and you get charged accordingly.

2. Google Search Console

If you want to take your website to the next level then you definitely need to optimize your Website’s keywords and content. Google Search Console is one such tool that will allow you to enhance the overall performance of your site.

Google is the largest search engine and most of the organic search traffic comes from the google search engine. So why not learn what google prefers when ranking sites. Google Search Console helps you understand just that by fixing problems related to indexing and sitemap.

It communicates back and forth about any error that may occur on your website. The control centre monitors the XML sitemap fixes any issue that comes from it. You get access to valuable data from Google Analytics so that you can see the insights of your website. Website owners can improve their SEO by analyzing such extracted data.

One drawback of Google Search Console does not show any analysis of competitors, unlike SEMrush. But that can be compromised with the fact that Google Search Console is completely free to use.

3. Ahrefs

Ahrefs is one of the best web crawlers out there. It learns about all websites indexes available on the internet and uses them when those data are needed. It is just behind Google in our listings that already says a lot about how good this tool is.

Ahrefs is primarily used for accessing valuable data analysis and indexes of competitors for URL rankings, checking of backlinks performance and keywords research.

Checking of new backlinks is easily done on Ahrefs which allows its users to have an insight of their website as well as their competitors.

Tools like the Keyword Research tool searches for top keywords and their difficulty. The tool also shows related keywords which are ranked for target phrases.

Ahrefs is a highly competitive tool for professionals and many high authority domains use Ahrefs.

You can see ranking histories of keywords in your web pages and outgoing links reports right on the explorer page. These are highly effective features offered by Ahrefs.

There are 4 paid plans for Ahrefs. The lowest plan is the Lite plan which cost $99 and the Agency which is the highest, cost $999. Ahrefs also offers a 7 day trial period for $7.

4. KWFinder

The primary function of KWFinder is to help you do keyword research in the most optimized way.

KWFinder offers user-friendly and effective features which makes it a number one choice for beginners. A website owner who is at the initial stage and their main focus are on keywords then KWfinder can fill that purpose for you.

It shows top keywords and related keywords that you can rank. There are multiple research options for specific queries. KWFinder has 24/7 customer support and it is one of the cheapest keyword research tools out there.

It also shows keyword difficulty in words as well as in numeric form.

Although KWFinder caters towards beginners, many veteran webmasters and high authority domains find value in this tool.

KWFinder cheapest plan starts with just $29.90 per month and for a year subscription, you will be charged $258.80. You will save lots of money if you go for a yearly plan of KWFinder.

It is even cheaper than the Ahrefs plan.

If you do not fancy the cheapest plan then KWFinder also offers premium and agency plans for $39.90 and $79.90 respectively.

5. Moz Pro

It is super important to keep tracking how your website is performing.

To do that, you need various tools that can tackle various areas of your websites to give you and rectify any issues which are being compromised.

Mox Pro is one such SEO tool that comes with features like site tracking, keyword research tool, SERP and many more.

Moz Pro does site tracking as well as site crawling which are probably its two best-selling features.

Site tracking checks and keeps a record of your customer or visitors behaviour to improve your site SEO.

Site crawling on the other hand indexes data of web pages on the internet so that you can get critical information about your competitors.

Moz Pro also provides an intuitive interface that can filter out site issues. Filtering issues can help users prioritize critical issues over small problems.

Organic CTR and keyword difficulty features are also built-in in the dashboard of Moz Pro.

The standard Plan of Moz Pro starts at $99 per month that goes up to $599/month for the premium plan.

6. Google Analytics

Digital marketers and data analysts can figure the SEO of your business with the help of their expertise. But they charge a hefty amount of money for that.

If you are running a small to medium-size business then there is no doubt that you can evaluate your website’s SEO on your own.

You can even do that without any cost. Google Analytics is one such tool that lets you optimize your website SEO without costing you any money.

You can find out about various channels from where you are getting organic search traffic. You can capitalize on this information and maximize the organic search traffic.

You can find top-performing keywords along with intuitive metrics.

This allows you to alter keywords if you find out about keywords that are bringing traffic but those keywords have a high percentage of bounce rate.

Google Analytics is free but it will cost you a lot of time and effort to optimize your SEO.

7. Majestic SEO Tools

Majestic SEO tools are suitable for small to large organizations that are into website promotion.

It is certainly a good option for people who are working in the digital marketing field.

The link context, backlink history feature and onsite analysis make Majestic SEO tool a very effective tool for people who want to improve their site SEO.

The onsite analysis allows users to check and improve various elements inside of their website. It also improves the overall on-site SEO. You can effectively track onsite issues with this tool.

With Majestic SEO tools you can create a custom separate report for your clients.

You can search keywords to find out about the top keywords that you can rank. You can also see how keywords in your site or from your competitors are ranking on search engines.

Majestic SEO tool has a very competitive price for their plans. It is surely a value for money SEO too. It has comprehensive tools that are needed to optimize your SEO.

Data provided by the Majestic SEO tool API can be a hit or miss. It does not show the consistent result that big companies and developers want.

8. Long Tail Pro

Long Tail Pro is a keyword research tool for many types of website owners and bloggers. Unlike basic keyword research tools, Long Tail Pro can search for low competitive keywords that you can rank.

Many top keywords used by top websites can sometimes make small websites lost in the clouds.

This is why the more realistic approach for small businesses is to rank for lower competition keywords.

Less competitive keywords can help your website acquire high-converting online traffic.

Long Tail Pro has a feature that will suggest you strong keywords in bulk. Those keywords and your website keywords will also show its competitive score.

You can create multiple projects and organize them for different sites.

The import and export feature allows users to instantly export keywords in excel and import those keywords into the dashboard.

Long Tail Pro comes with three paid plans namely Annual Agency ($98/month), Annual Pro ($45/month) and Annual Starter ($25). Customers also get 10 days money-back guarantee.

9. SpyFu

Spyfu is another keyword research tool that shows keywords that are ranked by your competitors.

You can use those keywords for your site if your competitors are ranking higher than your website when targeting certain keywords.

Learning about top keywords that your competitors use can open doors for many other opportunities for optimizing your site SEO.

Apart from keywords used by your competitors, SpyFu also shows all the ad campaigns run by your competitors. Tracking your competitor’s PPC ad ranks can definitely expand your keywords.

You can also Monitor the PPC strategies of emerging competitors and see the results of group keywords of your competitors.

Ad campaign analyzer suggests useful keywords for the chance of increasing CTR through your ad campaigns.

SpyFu is not the cheapest nor the most expensive. You can certainly fit it into your budget. It starts with $33/month and $199/month for the team plan.

SEO Tools FAQs

Take a look at this frequently asked question to clear any doubt.