Internet marketing is full of marketing strategies and practices that aim to gain organic traffic to your sites. One of the practices is targeting keywords.
Targeting the right keywords can help you grow your site and your business drastically. The potential of your website can be determined by the keywords you choose to rank.
Keyword research is an important task done by SEO experts using Keyword research tools. I’m sure you are aware of Keyword Research tools and if you aren’t, don’t worry we have covered a section just to give you a brief idea of what is a keyword research tool.
There are plenty of keyword research tools available and it can be hard to select the right keyword research tool for you. That is why we have curated the 6 best keyword research tools for you in this article.
What is a Keyword Research Tool?
Keyword Research Tool is a piece of an online tool that gives you vital data and information about keywords used by people when doing a Google search.
These tools can analyze the keywords and give you other related keywords that you can rank. It is a strategy followed in all websites whether it is a small or a high authority domain.
The queries made by users include a series of words for example “best keyword research tools”. The keywords can be in a different sequence and google will still show the same result. Not everyone will search “best keyword research tool” in the same order.
So it is the job of keyword research tools to provide related keywords and which keyword has been used the most. It also then suggests keywords that you can rank to improve your SEO.
6 Best Keyword Research Tools For SEO (Free + Paid)
SEO professionals rely on effective tools like keyword research tools and everyone who is looking forward to rank up their website in search ranking should use the Keyword Research tool.
So today I will tell you about the 6 best keyword research tools for SEO. These are our best tools that made it on the list.
Searching for an original keyword or a seed keyword can be daunting at times and such keywords can be too competitive. These types of keywords don’t help your site when you rank them.
So when you are in this type of situation, a research tool like SEMrush can come in very handy.
SEMrush allows you to search for keywords that are ranked by your competitors. It shows the list of all keywords that have been used by other websites. These keywords are in themselves unique and you won’t find them in other keyword research tools.
You can simply head over to SEMrush and enter the domain of the website you want to inspect. You can also search for a specific market outside of your country as well by changing the country in the database.
Domain Overview will show up when you search for a particular domain. It contains results of the domain’s rank in the SEMrush database which is usually calculated with the total estimated organic traffic.
The overview also shows keywords and traffic costs. Keywords show estimated monthly visitors from the search engine like Google and traffic cost shows the estimated value of traffic using Google Ads CPC.
“Organic Keywords” is the most useful feature of all. It shows the top 5 organic keywords your competitors are ranking for with an option to see the full list by simply clicking on “view full report”.
Ahrefs has an extensive overview of keywords you are looking for and has the ability to show accurate information about keyword difficulty.
Many keyword research tools give a vague idea about keyword difficulties like “70/100” difficulty or easy/moderate/difficult.
Ahrefs also has a new “keywords Explorer” and it allows users to explore super in-depth keywords. You get all the necessary information about organic traffic, CPC, search volumes, graphs, and keywords ideas.
Keywords Explorer also breakdown the first page of your competitors and shows you the exact number of searchers who have clicked on a result. It also suggests 1000+ keywords.
Ahrefs is very intuitive and straightforward when it comes to determining the number of backlinks you need to rank on your first page. It is a very backlink analysis-friendly tool that comes with all bells and whistles of research keyword explorer.
The annual payment plan starts with $82 per month and you also get a trial period for $7 for 7 days that includes their standard and lite subscription plan.
Ahrefs is supported in over 171 countries.
Soovle can be described as the database of all search engines. It is one of the best research keyword tools available for you right now. It searches the database of all major search engines on the internet to suggest you the best keywords.
This tool is smart and efficient like no other keyword tool. It finds and suggests keywords from major search engines like YouTube, Google, Yahoo, Bing, Wikipedia and Answer.com, etc.
With Soovle you can customize your logo to have better appearance and search results from specific search engines only. You don’t have to look through all databases from all search engines at once.
There is a total of 150 search engines where Soovle pulls its data from. This allows the users to get the best possible result.
Soovle is easy to use since it has a user-friendly interface that can be navigated by anyone. Right on the front page, you will get a search box and multiple search engines to search for anything.
You can use Soovle is a valuable source to find keywords and to investigate concepts. It offers niche keywords as well as unique keywords that can be used as long-tail keywords.
4. Google Keyword Planner
We all know that Google is a very trusted platform and it is always a preference over other major search engines. So what if I tell you that it can also give you data about the keywords you are looking for. You couldn’t ask for more.
Google Keyword planner is super reliable and if your site is focused on organic search traffic from google then you can use Google Keyword planner to improve your SEO.
The database that comes straight out of google is accurate and google itself uses it in some ways. You can search for keywords and it will give you useful information.
The average monthly searches, competition, ad impression share, top-of-page bid (low range), and (high range) data are crucial to determine which keywords to rank for. Google Keyword Planner provides a list of keywords as ideas along with the keyword you search for.
Each keyword will show you necessary keywords and Top of page bid (high range) might just be the one you need to keep an eye for. It shows the average bid spent by people advertisers.
If you $10 bid then it means that $10 is the average people are spending on each click.
KWFinder has all the features you could ask for and then some. Yes, other keywords research tools also have “all” features but KWFinder has an intuitive design and friendly user interface.
Using a user-friendly interface in a keywords research tool can improve the experience drastically. Some people might even prefer a great interface tool over a sloppy interface research tool even though it has some extra features.
KWFinder shows accurate keyword difficulty that represents the competitive environment a particular keyword is in. It gives you an idea about how hard or easy a keyword is when you rank it.
The keyword difficulty is represented in a score instead of just saying “easy” or difficulty”.
KWfinder also has other useful features like analyzing SERP and filtering results. KWFinder has important information that you need, it does not clutter the page with unnecessary information.
KWFinder has great design, useful features that actually help you find keywords to rank, and is a beginner-friendly keyword research tool.
Jaaxy is another great keyword research tool if you decide to purchase the pro version, even better if you go for the enterprise version. The free version of Jaaxy is not terrible and it gets the job done for the first 30 searches.
Jaaxy free trial will definitely give you the idea of great this tool is for beginners and even on an expert level.
There is a lite version that gives is better than the free trial version. The lite version is for a premium member of affiliate and they get 100 free searches.
The pro version has useful tools that help you analyze keywords and rank keywords which has the most potential. The user interface is also friendly and they also have in-depth tutorials for beginners.
Jaaxy is made for affiliates and has optional affiliate programs for pro and enterprise users.
The site rank feature in Jaaxy allows you to see how your site is performing on Google search rankings. You can also use this feature to see how your competitors are ranking.
The enterprise version has the most features and some of the stand-out features are automated QSR, automated domains, and 50 letter searches in Alphabet Soup.
Jaaxy is a great time savior and shows you accurate and relevant keywords which are good for ranks. You can reap out loads of benefits from Jaaxy.
All the keyword research tools mentioned above have a free and paid version. Each one of these keyword research tools serves all the important features you need to improve your SEO. So choose the best keyword research tool according to your preference.